Research On Agro-related Business Service Marketing Strategy Of Agricultural Bank Of China SZ Branch

The issues of "Agriculture, Rural areas and Farmers" is related to the overall economic situation of the national economy, which is the foundation to achieve sound and rapid economic development. Rural finance is the core of modern rural economy, and is the key to solve the issues of "Agriculture, Rural areas and Farmers". At present, with the accelerating pace of "four modernizations synchronization", and the pattern of urban-rural integration is accelerating to form to open up a new financial ecology. Especially the new central committee pays more attention to "Agriculture, Rural areas and Farmers", and increases various policy resources, and gets rapid progress in agricultural intensification, scale and modernization. "Agriculture, Rural areas and Farmers" area possess abundant financial demand and resources. Agricultural Bank of China faces to market position of "Agriculture, Rural areas and Farmers", which is not only the political responsibility that Party central committee and the state council gives, but is the historic opportunity for Agricultural Bank of China to first layout financial commanding height in the county and is the development needs to realize the differentiation competition mode and promote the core competitiveness of Agricultural Bank of China.By introducing the development of Agricultural Bank of China SZ branch service "Agriculture, Rural areas and Farmers" at present, analyzing problems emerging in the process of Agricultural Bank of China SZ branch service "Agriculture, Rural areas and Farmers", combining with the characteristics of the rural economy and rural financial development in SZ, this paper is to put forward the corresponding solutions in terms of optimizing and perfecting the Agricultural Bank of China SZ branch Agro-related Business services marketing strategies; and to provide theoretical countermeasures for Agricultural Bank of China how to respond to national call better, take on the responsibility of the service "Agriculture, Rural areas and Farmers" better, innovate financial products and services of "Agriculture, Rural areas and Farmers" better and develop and cultivate the rural financial market more effectively and improve the core competitiveness. In this paper, the research methods are mainly literature research method and case analysis qualitative research methods. By analyzing the basic situation of Agricultural Bank of China SZ branch and business marketing present situation and existing problems of Agro-related Business, and then to analyze Agro-related Business marketing environment in Agricultural Bank of China SZ branch from the aspects of macro environment, competitors and consumer demand, and combining with the 7p service marketing theory, this paper puts forward Agro-related Business services marketing strategy suggestion and safeguard of Agricultural Bank of China SZ branch. The research conclusion, that is, to do a good job in Agro-related Business services marketing, Agricultural Bank of China needs to strengthen the Agro-related Business product innovation, establish a flexible Agro-related Business products pricing system, form a smooth channels of Agro-related Business services, implement diversified Agro-related Business promotion strategies, establish a scientific Agro-related Business service staff training mode, strengthen Agro-related Business service tangible demonstration, improve Agro-related Business process. The research of the subject is not only beneficial to Agricultural Bank of China to innovate its development pattern, to promote Agricultural Bank of China to change its marketing strategy, to innovate Agro-related Business service model and improve the level of Agro-related Business services, at the same time, but has certain reference significance for other commercial banks how to serve Agro-related Business under the "four modernizations synchronous" background better.