Study On Development Strategy Of Health Service Industry In Shandong Province Based On The SCP Model

With the rapid development of society and the improvement of people’s living standards, human health and a sharp increase in demand, the concept of health services, are familiar to the public and gradually become a hot topic for the. Shandong Province as the country’s population and economic province, with the aging population and people’s increased emphasis on health needs, develop health services in Shandong Province has great social significance and economic significance. Therefore, this paper attempts to use SCP Analysis Framework Analysis of Market Structure in Shandong Province health services, behavior and performance, the purpose is to find a healthy present development of service industry in Shandong Province, to provide a theoretical basis for improving health services in Shandong Province market performance.In this paper, 2006--2013 year 19 cities in Shandong Province, data services and health institutions, Shandong Province, the health services market structure, conduct and performance were studied. First, data compilation and analysis, accurately grasp the theory of industrial organization, and domestic and foreign, to provide a solid foundation for the full analysis. Secondly, the SCP analysis framework, the market concentration, product differentiation and barriers to retreat analysis of market structure in Shandong Province health services from price competition and mergers, advertising investment to analyze market behavior, efficiency of resource allocation estimates from Shandong Province the level of performance of health services. The results showed that nearly seven years of market structure in Shandong Province health services from a single competitive oligopoly oligopoly model to change, but there are still a large market entry barriers; there is a certain price competitive market behavior, but the gap in the national policy implications smaller; unstable performance level of performance, the main gap in the performance of public and non-public service providers, there is still room for growth. Again, the use of multiple linear regression model Performance influencing factors market empirical analysis, this paper based on empirical industrial organization structure conspiracy theory pure hypothesis, effective structure hypothesis, on the effective structure hypothesis effective structure hypothesis revised conspiracy and mixing, proposed six market performance from market structure and market behavior health services in Shandong Province assumptions influencing factors, empirical analysis and verification. The results show that market share, per capital government spending and service efficiency and market performance has a significant positive correlation, Shandong Province GDP growth of market performance was also positively correlated, but less affected. The results confirmed that the market structure and market behavior in Shandong Province health services have a certain impact on the market performance, in line with the market share of efficient structure hypothesis and efficiency of the service have a greater impact on performance levels. Finally, according to the results of the full text of the analysis, combined with Shandong Province Health Services own development characteristics in terms of reducing administrative intervention, regulate market behavior, improve efficiency and response to national policy put forward reasonable suggestions in three aspects, with a view to the market performance of health services in Shandong Province make a contribution.