The Research Of Satisfaction With Express Service In Anshan

Express delivery industry is an important part of modern service industry, its strategic importance is reflected in the development of electronic commerce driven, promote the development of modern logistics industry, enhance the competitiveness of the manufacturing sector, and promote domestic and foreign trade and investment, promote the country’s economic growth and so on. In recent years, China’s express delivery industry maintained a good momentum of sustained and rapid development. However, behind the rapid development of express business scale, China’s express delivery service of "gold", the level of modernization of the courier industry, the industrial structure, there is a clear gap with the developed countries. Courier industry as a service industry, to the domestic express delivery market in the current competitive environment, calmly express industry reshuffle, sure to enhance their hard power and soft services. We must first solve the problem is the quality of service delivery, only to provide quality services to businesses in order to achieve sustainable development.This study was based on the National Post "Express service public satisfaction survey indicators system", and third-party evaluation institutions in Liaoning Province express courier service satisfaction evaluation index system foundation satisfaction survey used the service, combined with the characteristics of the courier industry in Anshan established 4 + 12 + 35 model, the formation of Anshan customer satisfaction index system of express delivery companies, will be converted into a questionnaire indicators. Implement surveys to Anshan audience courier service for the survey, the method of statistical analysis obtained by courier service customer satisfaction score, on this basis, further use of relevant statistical analysis, such as partial least squares regression analysis and four sub-model to identify the key factors affecting customer satisfaction, combined with Anshan postal sector reform and development environment, understanding and grasp of consumer demand Courier in Anshan express service, under the premise of a rational allocation of corporate resources made therewith branches Suitable measures and recommendations to improve customer satisfaction, thereby further enhancing the quality of service delivery in Anshan, and optimize enterprise express transport time, protect the delivery of consumer safety, to provide reference for enterprises to improve management, providing customers with the consumer decision-making and express delivery enterprises to improve management to provide a meaningful reference. Anshan area in order to achieve the purpose of promoting the healthy and orderly development of the courier service.