| With the concept of sustainable development of social economy, social problems brought by enterprise competition have been paid attention by world,the revelations about social problems such as food safety, environmental pollution have become the focus of public opinion,which will inevitably affect enterprise development.Therefore, enterprises want to gain sustainable competitive advantage, consideration should be given other factors besides their own interests,and social responsibility should be put into practice. Recently the introduction of government policy on social responsibility,the promulgation of relevant guidance documents,more and more listed companies begin to release social responsibility report,social responsibility and social responsibility information disclosure have gradually become the breakthrough point of academic research. In information age,as the external channels of conveying enterprise message, the media attention to enterprises can help the stakeholders master more real information, reduce the risk decision-making brought by information asymmetry,positive media attention is conducive to promotion of enterprise image,while negative media attention will bring supervision pressure from public opinions.As an information intermediary,media’s role of governance cannot be ignored,whether media attention has an intermediary role between the relationship of social responsibility information disclosure and enterprise competitiveness, is still an important issue of the follow-up research.The paper selects 633 listing companies which have released social responsibility report in 2014 as research sample,the rating data of evaluating social responsibility information disclosure is from Rankings CSR Ratings(RKS),which is a third-party agency of corporate social responsibility.Empirical results test social responsibility information disclosure has a positive impact on enterprise competitiveness.core newspaper database about social responsibility from CNKI is the source of measuring media attention, the paper confirms that the higher level of social responsibility information disclosure,the more media attention, then verifies partial intermediary role of media attention on the relationship between social responsibility information disclosure and enterprise competitiveness. Further the paper confirms media attention including negative news, the intensity of negative media attention, media attention without negative news have complete intermediary effect, and media attention including negative news, the intensity of negative media attention play stronger mediating role.Finally,the paper summarizes the research conclusion, revelation and considers weakness in research. |
