The Research On The Development Strategy Of Rural Electricity Suppliers In XT Post Branch

With the wide application of electronic information technology and the increasing degree of economic information, the rapid development of electronic commerce has become a new growth point of the national economy. City electricity suppliers many enterprises, fierce competition, the market tends to saturation, the vast rural areas, strong demand for residents, the development potential is huge, becoming a new blue ocean electricity suppliers. The business enterprise have sunk channels, to the rural electricity market marching. This has a direct impact on the County postal development, resulting in rural post market share decline, a loss of customer resources, reduce income, how to transform the development of the county post to become the urgent matter of the postal company. The XT postal divided into rural business development strategy research helps to upgrade the transformation of rural business system, helps to give play to the advantages of postal network, realizes the postal company from product management to the business strategic change.The development of rural electricity supplier strategy related research results show that the number of China’s rural business enterprise, professional, homogenization competition; rural potential demand for business but the business strong, weak infrastructure, high cost of distribution; the quality of the rural electricity supplier practitioners are not high, the service failure rate is high; XT is a postal branch County postal enterprises, the business development of the rural electricity supplier of macro and micro environment and the development of the State Council issued several times to speed up the rural electricity supplier, postal group will promote the rise to the strategic height of the development of rural electricity supplier; The enterprises in the local county commercial enterprises occupy channels, brand, operational and policy advantage; but there are also the problems of lack of professional talents, brand awareness is not strong,hardware facilities obsolete and so on; in the current environment of rural electricity existing network facilities continue to improve, the Postal Corporation has the County postal made great opportunities for the development of a strategic transformation, also exist at the same time as a potential replacement for, rural business profit unstable threat.XT postal company rural business strategic development goals are: by 2020 market share to reach 50%, annual turnover reached 30 million yuan; for the implementation of the strategic objectives, the company must first with channel advantage, make the industry leader, and to down the implementation of the integration; second to be optimized toenhance product added value, by differential pricing, increase promotion, flexible delivery to shape the brand of electronic business; and finally to implement customer satisfaction service strategy, through the improvement of service processes, the establishment of customer complaint management mechanism, a full range of internal and external customers to enhance the level of satisfaction.XT postal divided into rural business development strategy implementation depends on the following security measures in place: first to full use of the existing favorable policies, to strive for support funds and land planning focus; secondly, to speed up the construction of infrastructure facilities, do a good job of town level storage, service site planning; again to more initiatives to support the entrepreneurial farmers, actively develop rural electricity market; finally, to increase the introduction of business personnel, to build a high-quality rural distribution service team. Ultimately form characteristics of a postal "rural electric three level service" mode, rural electricity providers to create new business of postal group growth pole, for the postal service group to stand first supplier of rural commodity circulation market lay a solid foundation.