D Company Fresh-keeping Network Operation Strategy Research

In the rapid development of China's economy at the same time,food safety issues have become increasingly prominent,the city in the pursuit of quality and high income people are generally difficult to meet the demand for fresh.Product fresh network is a business operation of green,healthy fruit of the electricity supplier companies.Companies rely on large planting base,nurturing natural mature fruit,to create a professional cold chain storage,through the electricity business operations,to ensure that customers at a reasonable price to enjoy high quality fruit.In this paper,through the creation and operation of the product fresh network,looking for innovation,entrepreneurial enterprises in the strategic and decision-making problems encountered and solutions.