Marketing Strategy Research Of Guangzhou BBL Baby Products Company

The baby products market of China is walking on the road rapidly expanding, expanding market size for baby supplies businesses bring not only opportunities, as well as challenges. At present, China’s baby products market competition incentives, in some product areas also appeared homogeneous competition phenomenon. The fuzzy market targeting, product features unclearly, difficult to establish a brand image and other issues are prevail among the Chinese baby products manufacturers’ marketing process nowadays, which would severely restrict their market competitiveness.BBLis a companyheadquartered inGuangzhou, China,its engaged inthe productionofmedium-sizedbaby supplies. Under the newform ofmarketcompetition, the companyneedsto studyBmarketingstrategy topromote thedevelopment of enterprises.This articlefrom fouraspects of businessfinance,production and development, organizationalstructure, human resourcesforthe company’s internal marketing environment BBLmade adescription;fromthe macro-environmentof the industry, competitionwithin the industry, the industryperspective onconsumercharacteristics ofthe threeexternal marketing company BBLto do a surveyandanalysisenvironment. On the basis ofthe company within BBL, external marketingenvironment to makethe analysis, using SWOT analysismethod to match the company’s marketing strategydecisions, putthe company’starget marketstrategy combined with STP marketing theory, market competition strategy and marketdevelopment strategy. This article using Boston Matrixanalysistool com binestheory 4Pmarketing strategyof the companyinproduct, price,place, promotion fo uraspects of marketing tacticsand planningstudies, presentedthe company’smarketing mixstrategy. Upon completion ofthesestudies, the paper workfor theimplementation and protection of Company BBL’s marketing strategyput forward countermeasuresand suggestionsto ensure the implementation and management ofits marketingstrategy.