A Case Study On The Synergistic Effect Of Bright Dairy Transnational Mergers And Acquisitions

Although the cross-border merger and acquisition started late, but transnational merger cases of food industry is increasing in recent years. While the successful implementation of cross-border mergers and acquisitions food companies are still in minority amounts. Bright Dairy industry mergers and acquisitions new Wright company is the first successful case in Chinese diary manufacturing enterprise As the diary companies accelerating the development step, the Chinese diary companies becomes maturing than before. Without expanding the scale and innovating the company operation method, these enterprises will not be able to survive. Synergistic effect the key to detect the success of the transnational M & A. Therefore, the analyses for transnational merger and acquisition of the food industry synergies case, has important significance to enrich the theory of transnational mergers and acquisitions.As an example of transnational mergers and acquisitions, the Bright Dairy transnational M & A case in this paper, first introduces literature and relevant theoretical knowledge of transnational mergers and acquisitions and synergistic effect, and combined with the management synergy, financial synergy, management synergy effect from three sides analyzes the implementation of Bright Dairy synergies by combining quantitative and qualitative analysis. The quantitative analyses selected used Bright Dairy consistent with registered capital of three yuan, through futher resources analysis of the bright dairy, the results indicate that the Bright Dairy obtained the operating synergies and management synergies. Finally, this paper present some suggestions for the development of the future of Bright Dairy Industry, and the transnational merger and acquisition of the food industry.I think that the Bright Dairy mergers new Light Company is successful, Bright Dairy combining it’s own advantages with the new Wright, escaped from economic crisis and successfully listed in New Zealand. Bright Dairy not only get a return investment, but also enhance it’s brand influence, the analysis of this paper can provide some reference for food companies to cross-border mergers and acquisitions.