A Study On Media Cross-border M&A Of Kuka

In recent years,the word “Made in China” has begun to appear more and more deeply in the hearts of Chinese entrepreneurs.Chinese companies have begun to participate in international competition through cross-border mergers and acquisitions.Cross-border mergers and acquisitions as an important means of foreign investment,enabling mergers and acquisitions to obtain advanced technology,enhance competitiveness,open up overseas markets and achieve strategic transformation,deeply loved by Chinese companies.According to statistics,China's cross-border mergers and acquisitions transactions amounted to 123.9 billion yuan in 2015,making it the largest foreign investor in Asia.In the first half of 2016,the transaction volume of cross-border mergers and acquisitions initiated by Chinese companies amounted to RMB 134 billion,setting a new high for overseas M&A deals in China.Chinese companies have become the “main force” in the overseas M&A market.This time,Midea.acquisition of KUKA was not only one of the most eye-catching acquisitions of Chinese companies in 2016,but also the biggest impact on the domestic robot industry.As the advanced representative enterprise of German Industry 4.0,KUKA has many pursuers in M&A,but in the end it is still intriguing.The process of Midea.acquisition of KUKA has been painstaking.It not only has to persuade the shareholders and employees of KUKA,but also through the anti-monopoly investigation conducted by Midea,Germany,Russia,South Korea and other countries.The EU does not approve of the merger,Midea.In response,KUKA was eventually incorporated into the company.For the Midea,the transformation in the first five years is the transformation of its development model from large-scale to the pursuit of quality,and the acquisition of KUKA is a landmark event for its improvement in manufacturing level and the search for new business growth points.From a strategic point of view,KUKA's robot system technology is crucial to Midea's diversification strategy.Midea has an extensive sales network in China that can help KUKA achieve its strategy of developing the Chinese market.From a business standpoint,The KUKA robot can be applied to the production workshops in the Midea to realize production automation.SMART's smart logistics and KUKA logistics can generate business synergies.From the technical point of view,KUKA robotics technology can help the US to achieve industrial transformation,and the powerful manufacturing technology of the Midea.Can further promote KUKA system service solutions.Based on related theories of mergers and acquisitions,this article will conduct a detailed analysis of this cross-border M&A transaction,including the preliminary strategic preparation of M&A,the details of the issuance of M&A offers,the obstacles encountered during the offer,the financial performance analysis of mergers and acquisitions,and the integration of enterprises after mergers and acquisitions..The preliminary preparations mainly include the assessment of strategic risks and the selection of payment considerations for mergers and acquisitions.As for the problems encountered by M&A,Midea Group has always responded with a positive attitude,and has continuously strengthened its confidence in successful M&A,insisting on doing each step.Financial performance is an important indicator for evaluating mergers and acquisitions strategy.The article will make a qualitative analysis of the Group's financial performance indicators before and after the merger and draw conclusions accordingly.The post-merger integration mainly includes strategic integration and corporate culture integration.How an M&A is regarded as a successful M&A,and the later stage of enterprise integration plays a key role.The article will comprehensively analyze Media's M&A integration methods and give Corresponding suggestions.