Business Transformation Study Of Hefei Science & Technology Rural Commercial Bank

In the wake of the increasing process of market-based reform of interest rates, interest rate spreads of commercial banks have gradually shrunk, which seriously reduces the profit margin of commercial banks for they mainly make a profit by interest spreads of deposit and loan. Besides, due to the rapid development of Internet finance, a variety of non-bank financial institutions come into being, contesting with commercial banks for customers. It forces sharp cuts in the market shares of various commercial bank businesses, gives a strong impact on the traditional business model and severely squeezes the living space of small and medium-sized banks. Commercial banks are now facing more and more pressure on the operation, development as well as competition. On account of small scale, traditional business and monotonous profit model, the rural commercial banks, in particular, have suffered a lot. Under this circumstance, what measures various commercial banks should take and how to find a right way suitable for their own development have become a hot topic with common concern. Generally, business transformation is considered to be the key for the banks to striving for development. Therefore, in terms of Hefei Science & Technology Rural Commercial Bank, to transform its businesses is a must to seek its sound, rapid, sustainable development and take a share in the market competition.First the thesis studies the present business structure, income structure and customer structure of Hefei Science & Technology Rural Commercial Bank, points out some problems existing in its operation and development of Hefei Science & Technology Rural Commercial Bank, such as business structure of traditional, single; Customer structure is unreasonable, credit to highly concentrated; Income structure in interest income accounted for too high, which shows that the revolution is extremely urgent. Then analyzing the necessity of business transformation of Hefei Science & Technology Rural Commercial Bank, formulated in the current economic situation in our country, it faces increasing competition pressure from all aspects. Instructions for business transformation is Hefei Science & Technology Rural Commercial Bank to seek their own sustainable development, meet the needs of the customer needs and comply with regulatory requirements and explains that business transformation is the only way for the bank to walk out of the dilemma and seek its own sustainable development. Later, combining the external environment with practical situation, the thesis Analyzed the advantages of Hefei Science & Technology Rural Commercial Bank’s business transformation and also figures out some possible cumbers during the transformation. On the basis of concluding the relevant advantages and disadvantages, the thesis confirms the necessity and feasibility of the business transformation. Finally, the specific and feasible measures to transform the business are proposed as follows:Enrich the intermediary business, raise the proportion of intermediary business, optimize the structure of income; Accurate positioning, go the way of conform to their own development, adhere to the differentiation competitive strategy. Retail business market, strengthening the construction of community Banks, active near the community to provide door-to-door service, mining potential market and abundant types of retail business, increase the stickiness of customers; Attention and support the development of small micro enterprise and the "three rural", for small micro enterprise credit support, and agriculture, countryside and farmers fully dig small and rural financial market, widen the channel of the customer, fill the blank of the market and realize social value and self value; Cultivate and introduce high-quality talents to provide intellectual support and basic guarantee for smooth business transformation; Make full use of the Internet technology to build system of electronic banking products and services, in order to widen the marketing channel; Well establish the risk control system in an all-round way to solve a series of risk problems and to further promote risk monitoring and management ability so as to transform the business safely and steadily.