Creative Diffusion Research Of Geographical Indication Agriculture In The Creative Development

Since the end of the 20th century, the creative economy became apparent in the position in national economy, but in reality the value of the creative economy implementation is uneven. So this article from the system, multiple dimensions to consider the value realization of the creative economy is of great significance.In recent years, the role of geographical indications of agricultural in regional economic development constantly, but the traditional model can not meet the marketthe industrial development needs transformation. Reality, the geographical indication the cultural connotation in the creative development of agriculture with congenital resource advantage, and geographical indications of agricultural ideas development is the key to whether along the direction of the industrial chain to realize industrialization and marketing, its purpose is to show the commercialization of the creative value and creative development model of social diffusion. Enterprise as the main action, its role can not be ignored.Based on the theory of the creative economy and innovation diffusion theory, based on the geographical indications of agricultural creative ideas in the development of diffusion as the research object, from the perspective of enterprise to carry on the definition, architecture, creative diffusion system, analysis the creative diffusion effect factors and build creative diffusion effect evaluation system. The fuzzy analytic hierarchy process to set up the evaluation model, takes the geographic marks of fujian tea enterprises as samples to collect data and carry on the empirical analysis, the evaluation results put forward the geographic marks of fujian tea industry feasibility Suggestions on the development of creativity.Full text, besides the introduction and conclusion part contains the following fivePart 1:In the development of geographical indications of agricultural creative creative theoretical basis is introduced and the related concept of the study of the diffusion. Based on the theory of the creative economy and innovation diffusion theory of geographical indication for the spread of ideas in the development of creative agriculture definition, analysis of its characteristics, an overview of the enterprise in the role of creative spread.Part 2:In the development of geographical indications of agricultural creative ideas outline and influence factors analysis of diffusion system. This paper analyzes the elements diffusion system, analyses the operation mechanism of system, represents a panoramic view of the system architecture. Finally, based on the enterprise view detailed analyzed the factors that influence the diffusion effect of lay a theoretical foundation for the follow-up evaluation system design.Part 3:In the development of geographical indications of agricultural creative ideas diffusion effect evaluation index system of building. To clarify the meaning of evaluation and thinking, and puts forward the evaluation index system construction principles, and according to the relevant contents of the theoretical analysis to build the rule of consists of three layers, nine indicators and 20 creative diffusion effect evaluation index system of the secondary indicators.Part 4:In the development of geographical indications of agricultural creative ideas diffusion effect evaluation model set and empirical research. Relying on the evaluation index system, fuzzy analytic hierarchy process (F-AHP) establish a geographical indication of agricultural creative diffusion effect evaluation model in the development of creativity. And the management of geographical indication in fujian tea enterprises as samples, collected through questionnaire survey and data model processing indexes of quantitative data to carry on the empirical analysis, And give Suggestions based on the evaluation resultsPart 5:The paper studies the main conclusion, deficiency, and can be improved in future research.