WeChat Service Analysis And Application Inagricultural Extension Information Dissemination

At present, the ‘three agricultural problems’ is the main factor restricting the development of agricultual economy in China.And the agricultural modernization is the main way to solve this problem. The key to the realization of agricultural modernization is the smooth extension of agricultural technology and the effective dissemination of agricultural information.,which puts forward new requirements for the application of new media technology. In recent years, China has promulgated a series of relevant policies to promote the construction of agricultural information. WeChat,as a kind of instant messaging software, has sent text, pictures and voice chat, sent circle of friends and other media communication functions.Furthermore,it has the characteristics of timeliness, convenience, circulation and so on. The article through the ‘LiXi agriculture’ WeChat public platform in the application of agricultural information, and learning from the advanced experience of the United States and Japan, puts forward the WeChat public platform service in agricultural extension in the dissemination of information countermeasures.In view of the above, taking full advantage of WeChat public platform service in the agricultural informatization construction, so as to promote social and economic development in rural areas.The main work of this paper is as follows:Firstly,delivering questionnaires of agricultural informatization status in Suining County of Hunan Province Li Xi Town, analyzing the deficiencies which exist in the region’s agricultural information dissemination, including the single way, the shortage of infrastructure construction, lack of talents in agricultural information dissemination, the weak consciousness in dissemination of agricultural information. By comparing the agricultural extension and information dissemination in the United States and Japan, the development direction of agricultural information construction in our country is summarized.Secondly, study the use of the new media which is called WeChat public platform, to achieve the promotion of agricultural information. In applications of WeChat public platform services, based on THINKPHP framework to set up the ‘LiXi agriculture’ WeChat public platform, with the platform of agricultural technology, agricultural products, government dynamic, living tips and information for the promotion and dissemination.Thirdly,through the ‘LiXi agriculture’ WeChat public platform of the existing amount of fans and information push the click rate analysis, analyzed the advantages and disadvantages in the use of WeChat public platform to push the agricultural information in rural areas,so as to provide empirical reference for WeChat services in promoting the development of modern agriculture.