AB Securities Brokerage Business Transformation Innovation Model And Development Strategy Research

Securities market after more than 20 years of development, has become the important participants of the financial market of our country capital, to the development of our national economy plays an indispensable role. The development condition of the securities market directly determines the our country national economy whether healthy development. Securities companies capital market as an important participant in the, status and role in the securities market and China’s economic increasing. The securities brokerage business is the business of the securities company to carry out the most basic but very important part, is an important source of profit for securities companies, brokerage business innovation made cash inflow is an important guarantee for the normal business activities of securities companies carried out for securities companies The company’s other business development provides a huge support.With financial markets both at home and abroad is changing and the market system, the innovation and development of the product type, accelerated the process of internationalization of China’s securities market, coupled with the floating commission industry background, has been intense competition among securities companies, securities brokerage business faces severe challenges. How to successfully transition become the securities companies urgently need to solve problems.AB securities and other securities companies face the same market environment, brokerage business challenges and opportunities coexist, the correct strategic transformation is related to its position in the market. The famous strategy management expert Michael Porter’s competition theory as the main theory basis, first of all to ab securities brokerage business transformation of the external environment (economic environment, policy environment, social environment, technical environment such as) a preliminary analysis, and analysis of AB securities innovation and transformation of key points and how to build the core competitiveness according to the principle of value chain analysis.In the transformation of AB securities brokerage business innovation and development strategy of exposition and argumentation, this paper according to McKinsey, a consultancy, SWOT analysis, through the competitive strengths and competitive weaknesses, development opportunities and threats of the development of four aspects of AB securities brokerage business internal and external conditions in all aspects of the content of generalization, is formulated according to the development strategy, and get the so. wo, St, WT four strategy Group.After analysis of AB securities retail business transformation and facing the problems were summarized. Finally, the paper puts forward the AB securities retail business transformation strategy orientation and Implementation Strategy:to build the whole business chain comprehensive wealth management center; the establishment of customer classification database; differences between management and proper services; change the marketing idea, individual institutional clients; diversification of business types, and vigorously promote the business innovation; build supporting advanced support system and strict risk control management system and establish sustainable personnel training and salary system and create a good goal enterprise culture.