Study On The Development Of The Paper Business Research Of MS Bank Jinan Branch

Paper is short-term financing enterprises commonly used non-cash payment tool, to alleviate our country enterprise fund shortage and national economic development plays an important role, paper market as an important carrier of negotiable instruments, is an important part of capital market and trade business, to solve the problem of short-term financing is of great significance. Because the paper itself has very high liquidity and profitability, make each big Banks to carry out the paper, become the important yield component of the commercial Banks in recent years. MS bank jinan branch when in jinan attaches great importance to the development of bill business, occupy a certain market share, but in the face of an increasingly competitive market, how the branch under this development situation, speed up the development of bill business become one of the primary problem to research on the branch.Paper firstly in this paper, the thesis research background, research significance and research ideas, research methods, introduces the theory about the development of the paper and the research status at home and abroad, on the basis of analyzing the cause of China’s commercial Banks to carry out the paper and restricting factors, and then based on the analysis of MS paper bank jinan branch current development status and the remaining problems, followed by the development of the branch bill business internal and external environment of competition analysis, SWOT analysis method to analyze the development of the branch bill business strengths, weaknesses, opportunities and challenges, further clarify the necessity of the development of bill business. Finally combining with the above analysis is put forward to promote the bill business brand, business process reengineering, attaches great importance to the talent strategy, enhance the level of marketing, and strengthen the risk management advices and countermeasures to accelerate the development of the branch bill business, hope to be able to quicken the development of the branch bill business, to guide the development of our country commercial bank paper has important reference meaning and reference value.