Study On Rural Tourism Multi Value Function Evaluation And Countermeasures Of Hebei

Hebei Province is rich in tourism resources, and has a significant rural characteristics. With the joint development of Beijing, Tianjin and implement national strategies and growing industrial restructuring and upgrading to promote the development of tourism and leisure as well as urban and rural residents in consumer demand, especially in rural Hebei tourism tourism developed rapidly. However, the economic benefits of tourism development in the pursuit of comprehensive benefits and ignore the phenomenon of prominent paper in order to promote rural tourism pluralistic value functioning as the goal, industry association theory, stakeholder theory and transaction cost theory as the theoretical basis, the use of empirical analysis,Multi- value function of rural tourism and rural tourism in Hebei Province value function evaluation and analysis. The main content is divided into three parts, comprising six chapters:The first part includes the first,two chapters. The first chapter, the research background and literature review by domestic and foreign development of rural tourism, rural tourism design Multi Function value research programs. The second chapter, the use of literature research and qualitative research, to industry association theory, stakeholder theory and transaction cost theory as the theoretical basis to define the concept of rural tourism and rural tourism pluralistic value function. That the rural tourism occurred in a rural area to rural space-based conditions of all natural and human resources with a rural character of the attraction to urban residents as the main target market to meet the tourism, leisure, vacation, experience, shopping and other kinds of tourism demand for the purpose of tourism and consumer behavior caused by the sum of the phenomena and relationships. Rural Tourism Multi function value is defined as the economic value of the function, social function value, ecological value function, cultural value function.The second part includes a third, fourth and fifth chapters. The third chapter from the industrial scale, the type of development and models of development of rural tourism development in Hebei Province Situation overview. Two side note from Hebei Province Scenic spatial distribution of tourism resources and tourism are the main form of rural properties in Hebei tourism. Rural Tourism in Hebei Province mainly relies resorts, agriculture, historic and cultural towns of the three types, mainly peasant development model of spontaneous type, government-led and agribusiness-led. Chapter IV Hebei rural tourism pluralistic value function evaluation. Through rural tourism pluralistic value function theoretical analysis, multivariate build value function evaluation system to collect data using factor analysis with SPSS16.0 statistical software for data processing, the results reflect the value of rural tourism in the functioning of pluralistic values the adequacy of the functioning of the economic value in descending order functions, functional ecological value, cultural value and social value function function. The fifth chapter analyzes the value of rural tourism pluralistic functioning process of the existing problems. The main questions are as follows: the pursuit of economic development of rural tourism phenomenon prominent, lack of pluralism value function of rural tourism awareness; ecological value function of rural tourism play less, eco-tourism underutilized; cultural values of rural tourism functional performance is weak, cultural resources protection and development needs to be further strengthened; lack of contribution to the development of rural tourism to increase the income of farmers; rural highway transportation development lags behind.Part III, Chapter VI. The sixth chapter puts forward suggestions for rural tourism Multiple Value Problems in functioning. For rural tourism Multiple Value Problems, pluralistic value function concept as a guiding ideology, proposed to increase rural tourism Plural Value Suggestions corresponding recommendations are: to establish pluralistic value function of philosophy, and promote rural tourism development; Promotion of rural tourism and agro-ecological resource integration, full use of agricultural resources, ecological development of rural tourism; strengthening the rural culture and the protection and development of ancient villages, full use of cultural resources in the development of rural tourism; improve road traffic conditions in the countryside, rural tourism traffic increase convenience; the Government to provide appropriate policy support.development; full use of agro-ecological resources development of rural tourism; take full advantage of the development of rural tourism and cultural resources; optimization of rural roads, rural tourism solve internal problems impede traffic; Government to give appropriate policy support.