The Planning Book For Promotion And Design For The Teacher’s Credit Cards

After decades of development of Chinese commercial Banks have to the front end of the financial industry, active in the financial markets for commercial Banks to bring huge opportunities at the same time, it brings to the commercial bank the competition. The rapid development of the country to make a full range of commercial Banks in operation and control innovation, under the condition of the credit card market competition intensified, all appeared the homogeneity of credit card, the outstanding credit card products and service differentiation, market segment, in order to satisfy the demands of different cardholder on the credit card is convenient is particularly important. Each big commercial bank credit card marketing gradually to fine management. On the market segmentation, Banks analyzes different requirements for different customers, but now is still in its infancy, namely in the credit card marketing market needs further development and perfect.2014 summer internship in the department of credit cards, I have realized the importance of customer segmentation and customer quality of commercial banks. During the transition the commercial bank credit card business transformation, customer segmentation and optimization if there is a market launch of the product, for banks to seize the market, increase market share, has a vital role. In practice I have found that groups of teachers are high-quality customers, banks are the object of competition, but the bank did not design the credit card dedicated teachers. But after some research I found that teachers are very much like to have their own dedicated credit card. Faced with such a supply and demand market, prompted me to think of the customer base for teachers to design and develop special credit card.This paper analyzes the format layers of product promotion planning books. The first part is the creative formation of the current credit market analysis, and to the bank did not give enough attention to teachers’ customer base to make a more thorough elaboration. The second part is the design of specific programs, mainly about the innovation of teachers credit card, the card face features and design points. The third part is a specific marketing strategy. The last part is the income and credit risk evaluation of teachers. The career-planning book market characterized by segmentation based on the proposed creation of a credit card teacher, teacher to meet the needs of the customer base of social and economic needs, while, hoping to provide some help in the marketing of commercial bank credit card to enhance the bank’s social influence and achieve its long-term profit growth.