Study On The Development Of Creative Tourism Product On Leisure Farm

Leisure agricultural tourism is facing with many challenges of lack of creativity, superficial mining of cultural connotation, over exploitation of tourism resources in its rapid development process. Integration of the development of cultural and creative industries and tourism provides a new way for leisure agriculture tourism. Originality provides a unique selling point for the development of leisure agricultural tourism products, to enhance the interest and experience of tourism products. The development of leisure farm creative tourism products is essential in the operation and management of leisure farm, important for image promotion and tourism brand, should cause enough attention.This research mainly consists of six parts. The first part is the introduction, first elaborated the research background and research significance, the research methods and technical route, related research on leisure agriculture tourism and creative tourism through literature review, and then introduces the theoretical basis of this study. The second part is the summarization of the leisure farm creative tourism products, mainly on the concept of creative tourism, creative tourism products, leisure farm creative tourism product and analysis of the TAIC model in the development of leisure farm creative tourism product. The third part takes Jiaming leisure farm in Shaowu as an example, introducing the basic situation, the development of its leisure agriculture and its creative tourism product in LR-CO analysis. The fourth part makes a statistical analysis about the market demand for creative tourism product development by the questionnaire design and data collection. In the fifth part, based on the originality, culture, market, operational, sustainability principles, taking on the TAIC model of leisure farm creative tourism product development as a guide, this passage makes a research on the creative theme design, experience activity design, image design, effective control system on the development of creative tourism product in Jiaming leisure farm. The sixth part elaborates the research conclusion, the innovation points and the research prospect.