Study On The Propagation Characteristics Of Micro-Film Advertising

Micro-film micro-film advertising is accompanied by the prevalence of derivatives, due to the contemporary social media environment toward fragmentation trend, coupled with the national policy on the "wide limit order" promulgated and audience preferences tend to produce change, micro-film advertising gradually into the public view, many advertisers are turning to micro-film advertising production and commercial marketing, but as a new thing, in academia micro-film advertising specifically define the concept still has not been unified, against under the new media environment study of the propagation characteristics of the micro-film advertising is also relatively rare for this article from the perspective of communication studies, taking the current new media environment as the background, to the concept of micro-film advertising and rational definition and Advertising other forms of comparative analysis, to extract the micro-film advertising is unique and progress lies. Secondly, as the analysis of micro-film advertising on the basis of the propagation characteristics through a large number of micro-film advertising case. That spread content features, communication channels feature micro-film advertising and the spread of demographics. Through analysis of these three characteristics, showing a specific micro-film advertising its own characteristics. Finally, by analyzing the success stories of the propagation characteristics of the micro-film ads have the advantage of the policy applied to micro-film advertising production up recommendations. It has practical significance for the future long-term development and improve the production level of the micro-film advertising.