A Research On The Effect Of The Automobile Micro-film Advertisement

The popularity of micro movies inspired the advertising industry,which produce the microfilm advertising.Micro-film advertising is a advertising whose subject is a commodity and micro-film as a carrier,the video spread the product to the audience through the story imperceptibly.The automotive industry not only the first to enter the micro-film advertising industry,but also the industry which has the most willing to use micro-film advertising.The development of micro-film advertising is closely related to the automotive industry.This article attempts to analyze the factors that affect the micro-film advertising,and try to analyze the automotive micro-film advertising has made what kind of dissemination of results.First of all,through statistical analysis of micro-car movie duration,theme,actor and the click to rate,this article learned the basic condition of the automobile micro-film advertisement.Secondly,this paper used the semiotics theory to analyze the micro-film advertisement.The analysis is in order to know the influence of the main idea of car micro – film on the audience to accept the car micro-film.Thirdly,through the quantitative analysis of the statistics and survey data of the micro-film advertisement,we investigated the concerns of the audience as well as the audience’s awareness,attitude,behavior on the car micro-film.Through the research,this article found that car micro-film mainly through the number,car standard,color,music,language,behavior and other symbols to deepen the audience’s memory of the product and convey value concept of the product.The spread of the value of the concept can be expressed as the truth,security,dreams and so on.The spread effect of car micro-film is mainly affected by the factors such as playing channels,micro-film content,product content forms,actors,film duration and production levels.The audience is more concerned about the content of the car micro-film than the production itself When companies make the micro-film,they should reasonably arrange the factors that affect the audience’s attention In order to achieve better communication effect.