Research On Digital Marketing Strategy Of Thermo Fisher Company In Chian

With the rapid development of online transaction platform and e-business mode, the enterprise is going to change their marketing mode. As we know, the online transaction platform is more and more popular, the scope of enterprise marketing will be more and more widely. The traditional marketing can satisfy the requirement of offline promotion in the past, but only digital marketing can satisfy the enterprise to carry out online transaction platform which is a new marketing way of the digital age. The digital marketing is still fresh in all company, especially in traditional company, it’s still in the first step for them to use digital marketing to promote their brand and culture, to build an online transaction platform, and develop online transaction business. This paper analyses the digital marketing strategy of multinational company in Chinese market. Researched a real company case in order to provide suggestions for the traditional enterprise to apply digital marketing strategy to the process of transformation in the development of online transaction platform business, this research will be the purpose of the paper.This paper analyses the current situation of digital marketing, summarizes the importance and significance of digital marketing work for the enterprise. Combined the theory and actual practice in Thermo Fisher Company which use the digital marketing strategy in the Chinese market. We described the digital marketing strategy, method and purpose in order to help traditional enterprise to transform the business mode smoothly. We also discussed the enterprises how to implement, analysis, and assess digital marketing in their work. In this paper, the research is good for the enterprise to apply digital marketing strategy in real market. It is meaningful for the traditional company to apply digital marketing to transform the business mode and accelerate the development of the company.