Rural Tourism Development Research Of Changsha City

As developed in the 70 s, new industry, rural tourism has almost become the tourism industry the backbone of the world. Developed countries first saw the rise of rural tourism and development, and then in the domestic and international market demand, prompting rural tourism also began in China came into being. In this environment, hope this city has a history of more than 20 years, rural tourism development in the early stages of development.On the theoretical research, in this paper, on the one hand, through the analysis of the concept of rural tourism and related extended the concept and characteristics of rural tourism, and further with the green tourism and other tourism has made a comparative analysis. On the other hand is the development of rural tourism in changsha city at city puts forward the relevant theories and principles of development, empirical research laid the foundation for the next step. Due to the development of rural tourism will be largely influenced by geographical conditions, thus in the empirical study, this paper looks at the city rural tourism for the future development direction of discussion is built within the city’s existing resource conditions and development status.Through empirical research, first make a SWOT analysis on looking at urban rural tourism. Analysis the advantage of resource advantage, location and traffic advantage, policy environment and development model; And reveals the problems existing in rural tourism:(1) (2) low profile (3) product serious homogeneity management science (4) tourism consciousness difference (5) low level of rural tourism consumption 6 development thought conservative 7 business quality is low. Again looked at urban rural tourism market development of planning, pointed out at the city of the development of rural tourism in the future:(1) completes the feasible rural tourism development planning (2) actively promote tourism product system, such as food and beverage products system, the shopping product system (3) ready at city planning, rural tourism market pinpoint tourist market, brand publicity, completes the activity...