SDTL Annatto Furniture Company Marketing Strategy Optimization Research

With the development of China’s economy and the traditional cultural Renaissance, annatto furniture market is a great development space in our country, especially in recent years, our country annatto furniture manufacturing enterprises have sprung up. However, the annatto furniture enterprise, mainly small and medium-sized enterprises mostly poor innovation ability, the marketing idea and marketing problems such as relatively backward. Along with market competition intensifying, many of the problems in our country annatto furniture industry are also beginning to emerge, such as product design single, serious plagiarism and evil people mixed up, shortage of raw materials, market, etc. So, want to establish oneself in so fierce market competition, the enterprise must to customers to guide, combination of effective marketing, enhance enterprise competitiveness in order to obtain long-term development.Taking SDTL annatto furniture company as the research object, using case analysis, combined with modern marketing theory and analysis technology, carried on the thorough analysis about the present situation of SDTL company’s marketing, and on the basis of this puts forward the marketing Suggestions. Specifically, this article first to our country anna-tto furniture industry development, industry marketing environment to conduct a compreh-ensive analysis, and then through the on-the-spot investigation thorough understanding SDTL company marketing present situation, and SWOT analysis tools to further analyze the company have disadvantage, advantage, faced with threats and opportunities. On this basis, this paper targeted marketing Suggestions for SDTL company.This paper argues that SDTL annatto furniture company target market should be locked in the middle and high in-come people, and for the company’s product strategy, price strategy, channel strategy, pro-motion strategy, network marketing strategy, relationship marketing and experience mark-eting strategy optimization Suggestions were put forward, in order to help enterprises to accurately identify the market needs and opportunities, improve the comprehensive compe-titiveness of enterprise, but also provide reference value for the similar enterprises.