Research Based On International Market Developing Of XHYL Infection Control Products

The article introduces four backgrounds, they are background of China medical industry, background of XHYL enterprise, background of infection control competition and background of XHYL international market developing. Then the article points out the necessity for XHYL to strengthen its international market. Through receiving customers’ feedback and various comparative Analysis to find out present problems from products, marketing, talent and after sale service. Using SWOT tool to analyze weakness and strength of international competition of XHYL infection products and finds out opportunity to breakthrough. Using PEST tool to analyze the whole international market and makes selection and partition. Then combines SWOT conclusion and PEST partition result tightly, different market adopts different mode, export trade and abroad investment working at the same time, to work out a full set developing plan against international market. Finally points out safeguard measures in aspects of talent, products, financing, management and risk control.