International Marketing Strategy Research Of LW Medical Equipment Company

In the economic globalization and trade liberalization in the world today,the domestic companies have gone to overseas markets to participate in international competition.LW Medical is a comprehensive enterprise specializing in the research and development,production and sales of operating room products.The company was established in 2006 and has been exporting to the international market since 2010.However,with the rapid development of economy and technology,competitors competing for the international market continue to emerge.LW medical has stagnated in international marketing,therefore,it is necessary and urgent to formulate a reasonable and effective marketing strategy for the company’s international market to improve the company’s core competitiveness and international market sales.This article starts from the actual situation of LW medical,combines STP theory and marketing strategy theory,use PEST analysis method and Porter’s five force model to analyze the company’s macro environment and competition environment.Analyze its shortcomings in the process of international marketing.It also proposes feasible solutions to the existing problems,and based on this,proposes an optimization plan for the international marketing strategy from the aspects of products,pricing,channels and promotions,and finally put forward safeguard measures for strategy implementation.Through the discussion in this article,it provides guidance for LW medical to formulate international marketing strategies,and provides guidance and reference for future international market development.