Research On Development Strategy For YK Lithium Battery Equipment Manufacture Company

With the continuous implementation of China’s environmental protection policy and the new energy policies, and continuous increase of demand quantity on electronic consumer products, the application scope and demand quantity of lithium batteries is booming. At the same time, it is to promote the rapid development on the industry of lithium battery production equipment.YK Company as a lithium battery equipment supplier, after 10 years of efforts, it has obtained some achievement in the lithium battery industry. However, there are still some problems on financing, personal distribution, supply chain management, quality system management, production system management, business management and development planning etc. These problems restricted the further development of YK Company on certain degree. In future, if the YK Company wants to keep a sustainable and steady development, they need to make a good development direction and development strategy depending on the strength and opportunity of internal and external environment. Also need to avoid the weakness of internal environment and threaten of external environment during making development direction and strategy. Then make a feasible implementing scheme according to the strategy.This thesis is focus on research for the YK Company. Firstly, it makes the macro environment analysis and the competition situation analysis of YK Company by PEST model and five force model according to the development status in lithium battery industry. Secondly, it makes an internal environment analysis on development status, resource and capacity of YK Company. Lastly, it makes a further research on Strength, Weakness, Opportunity and Threat of YK Company by SWOT Matrix Analysis Model. Finally confirm the development strategy choice and competitive strategy of YK Company. The main choices of development strategy are financing channel multiplication strategy and business multiplication strategy. And the main competitive strategies are service differentiation strategy and brand strategy. Then establish implementation action on the basis of enterprise’s strategic target, strategic choice and competition strategy. The actions include promoting talent layout actively, establishing the enterprise culture perfectly, paying attention to improve production efficiency and improve the supply chain management, promoting the quality upgrading and the financing channels.