Study On The Development Strategy Of Liyuan Lithium Battery Separator Technology Co.,Ltd.

With the concept of low-carbon environm ental protection into people' s lives,more and more people begin to pay attention to the problem of ene rgy crisis and low-carbon environment,in th is environment,China's lithium industry as a n ew energy project has achieved rapid developm ent,the lithium battery with high energy and very environmental protection and stab ility,has begun to replace the tradition al the battery,in twenty-first Century to b ecome the mainstream storage component,so as the main material of the lithium battery separator industry has ushered in the spring.2016 annual sales of new ener gy vehicles reached 500 thousand,with the increase in car ownership and related policy constraints,environmental protection of new energy products will gradually into people' s lives.In terms of lithium-ion battery separator industry to apply to po wer lithium,ushered in a hitherto u nknown opportunities and challenges.The lithium ion battery separator industry production line has high cost,new product development cycle is long,the product update sp eed,of the same industry competition and other in dustry characteristics,so the localization rate is extremely low,choose the m ost battery pr oduction enterprises in our country are imported from South Korea and Japan separa tor,oflocalization the market sh are is very low.Lithium battery separator in battery m aterial main function from the positive pole to prevent the battery self dischar ge and the problem s such as short circuit,lithium battery is one of the f our main materials,the to tal cost of lithium battery 10%-14%,raw m aterials in lithium battery technology,the highest content of raw material is a part of the se parator.According to the different physical characteristics can be divided into: lithium separator microporous film,composite film,film,non-woven(non-woven weaving film)and so on;according to the dif ferent production processes,the lithium battery separator is divide d into: dry and wet membrane separator.This paper m ainly studies the wet process sepa rator is liquid hydrocarbon or small molecular substances mixed with polyolefin resin,heating and melting,forming a homogeneous mixture,and then temperature separation,then press to the separator,the separator is heated to near the melting point,two-way stretch to the orientation of m olecular chain,the heat p reservation time,with volatile th e material eluting residual solvent,through th is process of prepar ation of microporous membrane material interconnected.In th is paper the lithium battery separator enterprise is a production of wet mem brane based separator production enterprises,the company with its technology and channel advantages,achieved a very high score in the ranking of the dom estic lithium battery separator industry,is the industry recognized the most promising domestic wet separator production enterprises.This paper is divided into four ch apters,the research background and significance of the introduction of the fi rst chapter m ainly expounds the research,introduces the paper writing to use the basi c theory and research m ethods,according to the relevant literatures,combined with their own ideas to sor t out the lite rature review;the second chapter of the Jane developm ent company,combined with the current development of the company.The company found that there are problems in the development process,through the use of strategic management theory,analysis of the company's operating conditions,the com pany may be expected in the f uture development of the problem s in the proce ss of analysis;the third chapter through PEST analysis on macro environment of the company,through the use of Potter's five forces model of com petition among enterprises,potential com petitors entering an d the potential development of alternative products,the bargaining power of suppliers and the bargaining power of buyers to carry on the analysis,research The feasibility of Liyuan lithium separator Polytron Technologies Inc deve lopment strategy formulation,through the SWOT analysis of the company's advantages,disadvantages,opportunities and threats;the f ourth chapter through the use of a series of strategic management theory analysis and literature reference,combining the development of the enterprise faces,making strategic objectives for the development of the company,to the development target analysis and preliminary basis,puts forward the corresponding measures for the company's development strategy.In this paper,the author analyzes the overall strategic environm ent of the company,the company is committed to becom e the industry leader,the early completion of development goals of import substitution,and the current development bottleneck in the lack of funding situati on,for the com pany from product,finance,marketing and hum an made strategic plan to ensure the core co mpetence of enterprises and,from production,financing,organization structure and coordination support and other aspects of the strategic safeguard m easures.Because the lith ium battery separator industry growth cycle is long,the speed of rapid technological innovation,product dif ferentiation and low degree of indust ry characteristics,the comprehensive analysis of the results in the article,the author for the enterprise to set up the strategic m ode of expansion,taking a proactive approach to break financial barriers,and seek coo peration opportunities,will enha nce the de velopment of enterprises to the adv antages of the separator to m aximize the firm core competitiveness of enterprises to help enterprises to achieve the strategic target,as soon as possible to replace imported products.