Study On Status、Problem And Solution Of Business Of Sunshine Poperty Insurance Hn Branch Based On Operation And Management

Sixty years since the founding of new China, with the rapid development of our economy and society, China’s financial sector reform and development made remarkable achievements. Insurance is one of the most important industry of modern financial industries,it is closely linked with the development of China’s economic and social development. In recent years, in order to improve the market competition ability, a series of strategic Merge and management strategy have been carried out, and some achievements have been made, but there are still some problems. Based on this, this paper of HN Sunshine Property Insurance Company management situation analysis, first of all domestic and foreign related research about the current situation of insurance companies, insurance enterprises are literature review, the definition, function of insurance, the insurance business’s operating characteristics and economical insurance promotion pathway were reviewed in this paper and provides an overview of the relevant theoretical basis:development strategy theory, competitive strategy theory and marketing theory. And then combine with the actual situation of HN Sunshine Property insurance companies, analyzing the company’s business management strategy, risk assessment and control. The company has growled better whether in the part of product or inner management since built. Currently Sunshine insurance was affected by the new policy and rules of rate reform under rate marketization, which requires enterprises turn the old ways into the newest and find a road to adapt to the flow of development. Each of them are deliberating their next move. Focus on the HN Sunshine Property Insurance Companies in the management of the existing problems. On current stage, the most troublesome problems in economic management of HN Sunshine Property insurance firm are:the premium market share is not high, the payment rate is too high, the internal control is not in place and so on. At last, we put forward the reform route of the management of the insurance company of HN Sunshine Property Insurance base on the related theory., so as to provide a certain reference for the Sunshine and other insurance companies to better achieve its business and management.