Study The Role Of Government In The Development Of Rural Tourism In Suzhou

With the improvement of people’s living quality, the rural tourism, standing for individuality, freedom and the return, is more and more popular with people. The rural tourism has become the fastest growing, the most potential and the strongest driven engine in the area of tourism consumption. It’s significant to play the right role in rural tourism which can promote the transformation and upgrade Suzhou tourism and rural economic development.This article uses the case analysis method, the literature research methodology, the interview method, the comparative research method and so on to study the government role in the development of rural tourism in Suzhou. Analysis of the current situation of Suzhou City rural tourism development and the role of government plays, and it is pointed out that the Suzhou Municipal Government in the development of rural tourism in the process still exist in the role of offside, vacancy and dislocation, analyzes the causes of problems, put forward the theory of government role positioning on the basis of this.To play a good role in the development of rural tourism, Suzhou Municipal Government not only need to promote institutional transformation and industrial development, but also need to provide public goods and coordination of relevant stakeholders, only by this way can better promote the further development of rural Tourism in Suzhou City.The Innovation of this paper is drawing out a conclusion of the role of relocation theory form the introduction of the Government role theory, public goods theory, market failure theory and a series of other theories into the rural tourism administration of the government. It helps to enrich the theory of rural tourism in order to better improve tourist satisfaction, bring more benefits to the development of rural tourism and maintain the healthy and sustainable developing way as rural tourism is getting more and more attention today.