Marketing Research On The Application Of "Car Networking" In Yunnan Mobile

In the economic development of today, the telephone communication industry occurred great change and development, China’s telecom industry is strength and funds of China Mobile Communications Group of the most abundant, in the telecom market occupies a leading position, with the popularity of mobile communications, China Mobile with its high quality level of service drives the development of industry itself. With the continuous development of communication technology, China Mobile is also in the reform, on the one hand, continue to develop their communication technology, develop new services; on the other hand also pay attention to their quality of service, and constantly improve the level of service, in order to open up new markets, so to change its marketing strategy also appears particularly important.Now, the popularity of communication services in the community were also more and more high, the trend of economic development of the whole society can clearly see that the service industry is driven by the backbone of the rapid development of economy. Service marketing advantages in economic development in prominent. So, to change the traditional marketing strategy to improve the enterprises improve their competitiveness in the market marketing is very important, from the transformation of traditional marketing services, for economic development and social progress is particularly important means.With the change brought about by the application, telecom operators focus on traditional business has become increasingly saturated, user growth is lack of power, falling profits, and to "car networking" on behalf of the IOT business flourishing become telecom operators pay attention to a new business growth point. Car networking business is different from the familiar traditional business of telecom operators, technical stronger, more participants, customer demand is more complex. For telecom operators, identify the location of the director, in order to gain revenue in the tide of the car networking development.In this paper, from the perspective of telecom operators, the business development of Yunnan mobile car networking. First, elaborate the background and significance of this study, make a discussion to the theory of service marketing, and China Mobile and mobile application market in Yunnan status analysis, and in the car network mobile application, for example, from the four aspects of the institutional, social, economic, scientific and technological analysis of the marketing environment. Finally, determine the target market positioning and marketing of Yunnan mobile in the field of car networking, and from the business and the combination, innovation and management, personnel and facilities, and four channels of communication put forward relevant marketing strategies. The analysis for improving the Yunnan mobile service level and the construction of large customer marketing strategy has certain reference function, to Yunnan Mobile or similar enterprises development of telematics business also has a certain reference value.