| THe theory of product life cycle is a theory describing how goods sale in different stages of the entire sales cycle, it describes much sale states in different stages, including sales, sales change speed, discounts, gross margin. Product life cycle theory is widely used in the offline commodity monitoring and control of the whole process, including product merchandise selection models and quantitative, large cargo warehousing, new wave planning, growth preheating, large-scale activities and clearance activities, play an important role and do well in most of the industry, including the garment industry, food industry, electronic industry, is a very mature theory. And now online industry is developing very rapidly, and online industry has a lot of environment difference with offline industry, so this issue will focus on the online apparel industry, to find suitable model for product life cycle model of online apparel industry, and combine with the business. This issue will use the historical sales data to make cluster analysis, get the main category of goods of different wave; to explore in the polynomial models like Gompertz model, Logistic model, Bass model, fitting results and comparing parameters and fitting degree, find suitable model for the product life cycle of online apparel industry, and choose the Bass model finally; adjusting on the history of the product life cycle, change new and sales strategy of goods; also pay attention to combine with the actual work of the business, make specific suggestions to business, seek business feedback and track the suggestions after the implementation for the results. According to the final suggestion, Balabala changed the sale strategy of thick production in spring, avoid serious overstock and sluggish sales; moved up the product life cycle of spring shoes, successfully open the market, made an explosion of summer shoes sale, gave a great help as a blazer when Balabala under high pressure in this year. |
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