A Studay On The Personal Business Marketing Strategy Of The Postal Savings Bank Zhongxing Branch

With the rapid development of financial markets in Guangxi and the continuous improvement of personal assets, each big commercial Banks are the individual business as the focus of bank business development strategy. As the postal savings bank of just 2008 transformation, to other commercial Banks in terms of personal business around the product, channel, customer, and other more intense competition.This paper mainly studies the postal savings bank of Zhongxing branch in new market environment, how to surrounding areas diversified economy compete with Banks, combined with the branch bank personal business market positioning, in view of the branch bank personal business marketing problems at present stage, the next step of the combination of personal business marketing strategy is put forward. First of all, this article introduced the commercial bank market marketing related theory and research background, study the classification and features of the commercial bank personal business, as well as the development trend of the commercial bank personal business; Secondly, drawing on the successful experience of overseas modern commercial bank personal business marketing, the Zhongxing branch personal business external environment and internal conditions of the strengths, weaknesses, challenges and opportunities of full system analysis, and on this basis to Zhongxing branch personal business of market segmentation, target market selection and market positioning is analyzed, according to the market survey, combined with Zhongxing branch personal business market analysis put forward the concrete marketing strategy for the development of personal business, including product strategy, price strategy, service strategy, and proposed the corresponding marketing strategy implementation of the security scheme, to improve the market share of Zhongxing postal savings bank branch and customer service ability, for the future lay a good foundation for the healthy and orderly development of the individual business.