The Research Of New Energy Vehicle Consumption Mode Based On Risk Perception

Energy saving and environmental protection of new energy vehicles, with good social, ecological and economic value, is the future direction of the development of the automotive industry. Currently around the world in the development and implementation of new energy automobile consumption patterns belong to experimental stage and mainly in macro policy oriented, and there is no systematic consideration of consumers’ perceived risk, has certain limitations. In the academic circles, there is a lack of special research on the new energy automobile consumption mode, which is very unfavorable to the development of new energy vehicle industry in China. To this end, the author based on the perspective of consumer perceived risk on the new energy vehicle consumption patterns in china.First of all, the author selected currently in the new energy vehicles to promote more successful and characteristic of the four countries and the three cities as the research object, from the aspects of industrial policy, innovation mode of consumption, public awareness, and other analysis research to promote the new energy vehicles of innovation activities.Secondly, defines the concept of new energy vehicles, consumer perceived risk, through the incremental visit proposed the four dimension model of new energy automotive consumer perceived risk, and through contains four dimensions and ten factors of perceived risk scale the quantitative analysis of the model of. On the basis of this model, the four dimensions of the model are explained in detail.Through the research of the above two stages, the author puts forward a new consumption pattern based on the reduction of perceived risk. This pattern is composed of two parts of car leasing and new energy used car residual pricing model. The the financing lease of SWOT analysis, and using the analytic hierarchy process(AHP) method definition has been calculated by the new energy automotive salvage value pricing model, establish theoretical basis for this new consumption patterns.Finally, on the basis of the new energy vehicle dimensions of perceived risk model, the author puts forward the construction of new energy automotive ecosystem to reduce consumer perceived risk. In the explanation of the system of commercial and industrial ecosystem concept based on Millet ecosystem, depending on the ecosystem, and Beijing Automotive new energy automotive ecosystem three typical ecosystem research.