The Design Of The Marketing Strategy And Tactics For A Company Private Ordering Family Farm Business

In the land transfer, hosting, full of the optimal allocation of land resources, to stimulate their enthusiasm, the release of agricultural potential; around the development of modern agriculture, improving the agricultural comprehensive production capacity, improve the quality of agricultural products, improve the income of the farmers; soil and water environment environmental requirements; the background of the reform of supply and marketing cooperatives development. At the same time the people’s standard of living getting higher and higher, more and more attention to a healthy diet; release and alleviate the pressure of work; a company of agricultural means of production circulation enterprises also need to upgrade, which prompted me from thinking to research and write a thesis, from the development of private family custom farm business to explore the form and practice of new rural land management main body of market operation. This paper begins with the research background, purpose and significance, the development status and experience, the main terms of the explanation and possible innovations. This paper first introduces the related theory of 4V and 4P, PESTEL, CCDV-TP, five forces model. Using the PESTEL model analysis of macro factors, using Porter’s five forces model to analyze the industry environment, at the same time, the thesis analyses the a company’s profitability and CCDV-TP performance. Then the marketing strategy and strategy design of the private custom farm business of A company are described in detail. Finally, from the protection of human resources, the circulation of the protection and other aspects of the A company to carry out the family private custom farm business security measures. This paper attempts to in promoting the adjustment of agricultural industry structure, to increase the income of the industry, strengthen ecological, economic and social benefits unified at the same time, let people share food health, sharing health, happy life, environmentally friendly lifestyle.