Strategies To Promote The Development Of The Copper Goos In Wugang Country Of Hunan Province

Originated in Wugang country of Hunan Province, The Copper Goose is a kind of famous goose, a livestock and poultry rich in local culture, which was listed as imperial tribute in Qing dynasty, enjoying high reputation, known as "the famous goose of the world". The Copper Goose is featured in its thin skin and tender meat, which is rich in unsaturated fat needed for human. It’s herbivore poultry that full of high protein and low fat as well as one of the green food in 21st century, with extensive market prospect.Through the investigation for breeding, product processing and marketing of The Copper Goose, analyses are made for the problems that has occurred in industrialized development of The Copper Goose. On the basis of related theories and successful cases, solutions to the industrialization of The Copper Goose are probed into so as to offer some references to industrialization of The Copper Goose.At present, the major problems of industrialized development of The Copper Goose that has existed are that scale operations have not yet formed, feeding pattern has been far behind, further processing has been at low level and leading enterprises with ability to take the lead have been unavailable, etc.Faced with existing problems of industry of The Copper Goose, relative solutions are put forward:First, to make scientific planning and overall arrangement of industry of The Copper Goose and promote its scale operations; second, to change the way of breeding and take the road of industrialization; third, to expand the space of processing and develop multiple products; fourth, to expand the channels of marketing and strengthen the brand publicity; fifth, to reorganize the advantage resources and cultivate the leading enterprises; sixth, to develop cooperative organizations and establish a reasonable benefit coupling mechanism; seventh, to strengthen the support on policy and promote industrial development.Only by developing industrially, fulfilling the positive effect of leading enterprises, connecting scattered family breeding with unified market, connecting three sectors of breeding, processing and marketing of The Copper Goose and extend the industrial chain, can The Copper Goose be injected into new impetus, thus contributing to a healthy and sustainable development of industry of The Copper Goose.