Marketing Strategy Research Of China Merchant Chongqing Design Institute Of Transport Co.,LTD

As a technology intensive and capital intensive industry, the transportation science and technology industry plays an important role in promoting the social and economic development of our country. In recent years, with the continuous development of China’s economy and the deepening of the western development strategy, China’s traditional transportation infrastructure industry, especially in the southwest region of the market has been showing a big development, big growth trend. However, along with the adjustment of industrial structure, transformation and upgrading, the demand of the transportation infrastructure market from the traditional single to the engineering industry needs to gradually shift to the engineering industry, transportation information industry and related consulting services industry’s diversified needs. The traditional market demand growth rate of enterprises in the industry is declining, so it is very important to analyze the marketing strategy and strategy of the enterprise.Investment Promotion Bureau of Chongqing traffic science and Technology Co., Ltd. as the traffic science and technology industry leader in enterprise, its business scope covers the engineering of highway bridge construction, road paving and electromechanical facilities construction; intelligent transportation, such as road network construction of the information industry and related products, consulting, supervision, and other services.Through this for in-depth study of the theory of marketing strategy, using SWOT analysis, the five forces analysis model, products and services and the brand strategy of three analysis methods, standing on the perspective of market segmentation, target market positioning, to Chongqing Academy of marketing situation, main business products and marketing aspects of the existing problems as the actual case, comprehensive, deeply analysis the Chongqing make academy represents the science and technology enterprises in the marketing process should pay attention to the problem, and for its shortcomings and weaknesses, through the marketing mix theory put forward relevant suggestions and marketing strategy.