J Beverage Company Marketing Channel Optimization Strategy Research

Marketing channel is a person’s blood vessels, vascular smooth men live healthy, and vascular obstruction is a sign of illness, when the circulation of sales channels, products like water running smooth, sales channels if not perfect, the product will be stuck in the door out, how to choose the right channel is the subject of all companies will face.This paper by J beverage company as the background for beverage enterprise under the age of change, sales channel strategy choice of every age and study the ways of brand communication, as the first Chinese beverage company J beverage companies been through thirty years, through ups and downs, followed the Chinese Olympic team to Los Angeles, sales tentacles extend to overseas, extend to all other industries investment project, J beverage company was one of the best Chinese companies with the ruler’s replacement, strategy choice is different, so far by the new rulers took over after the return to focus on beverage enterprises, under the background of different time and space should be how to respond to the market and planning out the most suitable J beverage sales channel strategy of the company.First analysis of beverage market sales channels at home and abroad, introduces J beverage company background, using the 7Ps, PEST, SWOT to analyze the whole company anatomy, at the same time from the past to the present the change of marketing channel organization introduction, used in different periods of sales channel strategy and sums up the different benefit as a result, now and then in the space and time under the background of J beverage company how to deal with and what kind of marketing channel selection strategy should be used. For survey conducted in 2014 at the same time can learn now J beverage company in the position of the consumers’ mind, in order to make paper and anastomosed with the actual operation is more special in the article content has to interview for J beverage company general manager Wu. Hope to be able to put forward suggestion is that the actual maneuverability rather than on the accounts in the superficial words, after put forward relevant policy Suggestions to use SPSS to analyze whether this strategy is realistic operation.