Study On Dynamic Risk Warning Of New Ventures From The Perspective Of Social Network

New ventures play an irreplaceable role in the economic transformation and industrial upgrading, but the uncertainty of economic environment in our country and the new entrants to defect on new ventures, make new ventures compared with mature companies, obviously exist in the process of the development of the lack of resource acquisition, resource integration, and eventually lead to the high failure rate.Thus, relying on external social networks to break the constraints become the only way to grow for new ventures. The value of social networking is that it can promote the circulation and sharing of resources and information, provide new ventures critical information and resourcesto survive and development, deepen ups linkages with other economic agents, to a certain extent, can make up for new ventures this defect.Therefore, the social network can be introduced into the newly created enterprise risk,in a practical new vision of the new venture risk factors, and accordingly the establishment of new enterprises risk warning model.Based on previous studies, combined with the growth characteristics of new ventures proposed impact of the new ventures to grow four key risk factors, the risk factors leading to the basic events from the perspective of the social network tracing,and accordingly the risk of establishing new ventures warning index system;established in the enterprise within eight years as a new start-ups, using survey methods to collect information related to new ventures; the use of principal component analysis to select a small number of principal component analysis of the problem instead of the original variables, build new ventures risk early warning model,combined with the actual investigation to verify the validity and reliability of the model; design new ventures dynamic risk early warning system, and promote new enterprises timely warning signs to identify, evaluate police intelligence, real-time monitoring corporate risk profile, and proposed a series of row police measures;according to the actual situation to improve early warning systems be adjusted toimprove new ventures actual risk prediction accuracy, optimization warning effect,and examples of the application of the early warning system.The following conclusions:(1) the risk of new ventures, including internal and external risks both;(2) network relationshipsrisk and management risk build-ups new ventures’ risk warning indicator system;(3) the risk of new ventures broken down four key risk factors such as network management;(4) the dynamic risk warning system based on network perspective can effectively prevent the risk of new ventures.