Research On Business Mode Of The Real-Name System Social Networking Service Built On Cloud Address Book

SNS(Social Networking Service) is one of the most popular Internet applications, its evolution path becomes a very hot topic after the great success of Facebook. Virtual ID is widely used in the traditional SNS for the flexibility, however, it have limited the SNS’development due to the lack of the trustable relationship, also it have introduced risks in the off-line activities with the virtual IDs. With the Mobile network’s evolvement, it has brought not only the convenience but also the real name certifications technologies. With the data mining through the cross-check among different address books, the real world’s SNS relationship can be reflected into the virtual world, also more mobile internet applications can be built on top of it, this will make the SNS a more trustable and more valuable network. This paper describes a SNS built on top of cloud address book and also analyzes the business model and feasibility of it.Through the analysis of the most popular SNS applications’business models with the mainstream business model theories, especially the analysis of the SNS platforms with the platform based business model theory, this paper proposed a brand new mobile SNS on top of the cloud address book. This paper describes the innovation part as well as the pros and cons of this mobile SNS, this paper also describes the elements of this mobile SNS’business model for the feasibility study and summaries the dependencies for making this business model success.