Study On The Establishment Of China’s Internet Individual Credit Reporting System

China’s economy has stepped into the “New Normal”. In such situation, the individual credit reporting system has been widely concerned by the academic and policy circles, for it can play an important role in stimulating consumption and advancing financial reform.This paper integrates theories and the reality of China’s credit reporting system, with a case study of Sesame Credit to analyze the establishment of China’s Internet individual credit reporting system. Through the case analysis, the paper studied the Internet credit reporting, and believes that the Internet technology and resources should be used to establish the individual credit system, and gives the new connotation to the individual credit system in China.First, by using the Information economics theory, the theory of institutional change, this paper analyzed the mechanism of how the credit reporting system influenced the market, then by using the classic "5C" credit evaluation method, we discussed the feasibility of credit assessment based on users’ network behavior. Then we introduced the case of Sesame Credit, and deeply analyzed the data sources, assessment indicators, assessment procedures of it, as long as pointed out the advantages and the problems of Sesame Credit. Finally, we proposed several suggestions on the establishment of individual credit reporting system of China.In this paper, we believe that the Internet credit reporting method, which is represented by Sesame Credit, has the advantages of wide data sources, scientific evaluation system and rich application scenarios, and it is the trend of the future individual credit reporting industry. While information sharing difficulties, regulatory attitude is unclear, industry competition disorderly also restricts the development of China’s Internet individual credit reporting system. Policy should be made from the following aspects: encourage enterprises using the Internet credit reporting method, establish an inter-agency information sharing method, establish an industrial standards in order to promote common recognition of evaluation results, improve the legal system of credit reporting industry, then it will fully promote the establishment of China’s Internet individual credit reporting system.