Research On Marketing Strategy Of Shanxi Xiangzi Coarse Cloth Co.,LTD

Shanxi Xiang Zi Coarse Cloth Co LTD is dedicated to the production and sale of old textile coarse private enterprises in recent years has made certain achievements in institution-building, product development, brand building and other aspects, but marketing is still insufficient. Through the enterprise field survey, data analysis, article marketing environment, market segmentation and market positioning, marketing mix and other related theories, the organizational structure of the enterprise, suppliers, intermediaries, customers, competitors and public resources factors were analyzed, summarized the status quo exist marketing business problems; use of PEST analysis model of the enterprise in which the political, economic, social, technological and other macro-environment analysis. Porter five forces model analysis of enterprises upstream suppliers and other enterprises in the industry five forces its trend, focusing on their own analysis of corporate existence of weaknesses and threats, identify the advantages and opportunities the company has put forward the implementation of growth-oriented marketing strategy, strategic measures. Use STP theory, the domestic market segments north, northeast, southeast, northwest four regions, the maturity analysis of the regional textile market and competitive environment, comprehensive buying habits of different consumer groups and companies currently in the possession of the regional market, business analysis to determine the target market and product differentiation positioning. Then from the product, price, place, promotion four aspects of business marketing mix design.