After The Financial Crisis Under The Home Textile Industry Marketing Strategy Research For M Company

Due to the financial crisis of the2008global all the various trades and occupations to withstand the varying degrees of impact, the export business, and at the forefront of the textile industry are especially large. Many original export as the main business of domestic factories, foreign trade companies to turn to the domestic market transformation. Such already with international vision, a more perfect management after factory to join to the domestic trade position, cause the entire home textile domestic trade industry began a new round of more fierce competition.How to set up its own brand image, how to develop the perfect marketing strategy, how to execute and complete marketing target became in the transition from trade to do domestic trade of textile problem in front of people.This paper from the perspective of marketing theory, from the product, channel, price, promotion and so on four big aspects, and with M company as an example, analyzes the marketing strategy for this. This paper introduces the PEST environment analysis tools, and use this tool to analysis the home textile industry of our country’s environment. Different brand products, this paper introduces the company product portfolio as well as the related service strategy; Price, flexible use of different ways of pricing, including high price and low price, a price for the diversification strategy; Channels, fully embodies the importance channels, home textile market of M company adopted by the channel are introduced as well as the reasons; Sales promotion, and USES a variety of ways to improve their brand and the reputation of the dealer.