The Influence Research Of The Customer Purchase Intention And Foreign Trade Company Website Image

With the rapid development of information technology, especially the popularization of Internet, the global number of Internet users increased rapidly, the rapid development of electronic commerce has laid the foundation. Online shopping as a new way of shopping, more and more people are recognized, bring convenience to consumers for the enterprise has brought a new task. Therefore, how to adapt to the market, to gain, maintain the healthy development of enterprises, but also makes the enterprise operators thinking and research. The Kazakhstan national shop of careful and in-depth research, analysis the shop image and characteristics as well as on consumer purchase intention influence to explore how to improve the online shopping customers to buy the relationship between intention and shop image.In this paper, through a combination of the consumption status of enterprise network, from the following five dimensions(shop overall image, commodity, service, security, convenience) of Kazakhstan’s national online store description and analysis of the specific, in system of sorting based on the domestic and foreign literature, constructing the online store image on customer trust and purchase intention model to explore and study how to improve the customer purchase intention and shop for the customer’s purchase intention influence. Results of the analysis indicated that factors in the performance of shop in the market competition, the shop image is one of the most important factors, which directly affect the shop is able to maintain and enhance its position in the market competition, consumers to shop image evaluation is higher, which indicated that the better the shopping environment, the better the service level, the quality of merchandise sales more let people trust.The analysis results suggest that the intermediary role of the six dimensions of store image on customer purchase intention is influenced by the intensity and mode are different, the six dimensions of store image can also be through customer trust to influence customer purchase intention. And the author is by creating a new dimension model, on the corporate image of the company’s online and on customer buying influence of in-depth analysis. It is pointed out that the relationship between the corporate image and customer trust, consumer intentions. The author shows that the enterprise if want to consumer feedback and timely access to information, improve customer satisfaction, we should establish information feedback system, in some extent, consumers to shop for the trust, and trust to the company’s own existence certain proportional relationship; therefore, Kazakhstan’s national shop should pay attention to improve their ability of production management, optimize product quality and service level, only in this way to in the minds of consumers established a good image, and at the same time, we should pay attention to corporate shop online reviews, pay attention to its influence.