Based On The M&A Objective Enterprise Value Evaluation Methods To Choose To Study The Comparison Of Cost Method And Income Method

Merger and acquisition has been a hot topic in the capital market. Wave of mergers and acquisitions among enterprises continuously, and expanded the scope of the subject of mergers and acquisitions,mergers and acquisitions way in continuous innovation, the amount of mergers and acquisitions become more and more big. With increasingly heated m&a wave, how to properly use the asset appraisal related method to determine the target enterprise value of mergers and acquisitions this problem also received extensive attention of scholars from all walks of life. Assets evaluation as a social, the impartiality of the social economic activities, under the condition of market economy is the indispensable social intermediary activities, therefore, reasonable selection and application in enterprise merger and acquisition activity value evaluation method for the healthy development of China’s capital market has theoretical significance and practical significance that nots allow to ignore.In this paper, we study selection and application of the evaluation of enterprise merger and acquisition,the article content along the main structural thread of the most straightforward. Depending on the purpose of mergers and acquisitions, mergers and acquisitions from the classification, divided into investment m&a and strategic mergers and acquisitions, through the analysis of the characteristics of two types of mergers and acquisitions in value effect, out of their respective applicable enterprise value evaluation methods, in order to make more objective and reasonable pricing in mergers and acquisitions. First of all, from two aspects of theory and practice of this article expatiates the significance and background, it discusses the relevant theories of m&a value evaluation and value evaluation methods used in domestic and foreign scholars about the m&a of the different point of view, this paper do to these views are also briefly reviewed.Secondly, the article introduced the enterprise merger and acquisition value evaluation involved in mergers and acquisitions and value evaluation of relevant concepts, including the type of mergers and acquisitions, mergers and acquisitions, mergers and acquisitions valuation, the general procedure and the importance of assessment of the value of two different types, with emphasis on the purpose of merger and acquisition of new classification, based on the m&a classification method, which is different from traditional m&a can be divided into investment m&a and strategic mergers and acquisitions, as well as the selection of different types of m&a valuation method, all of these value evaluation method of the research on mergers and acquisitions laid a theoretical foundation. Articles of chapter 3 and chapter 4 as the core chapter, and further analyses the two different types respectively what kind of evaluation method should be used, under the financial model to evaluate m&a focused on using the cost method, and more attention because of its strategic m&a is produced after the merger of the synergistic effect brought about by the value of appreciation, more suitable for income method. At the same time, the two types of mergers andacquisitions in the target enterprise value evaluation, this paper introduces the theory analysis part related cases treated in an example.Finally, based on the application of the evaluation under different m&a type analysis, how to scientifically use all kinds of assets evaluation method to the problem of mergers and acquisitions to get more reasonable price, it is concluded that the conclusion of the article, mergers and acquisitions to the capital market in the future at the same time put forward relevant Suggestions. Whether type financial mergers and acquisitions or strategic mergers and acquisitions, mergers and acquisitions party enterprise of target enterprise should be before the merger and acquisition system of due diligence, fully understand the operating and financial conditions of the enterprise mergers and acquisitions, and merger and acquisition of human capital can bring various influence, its from m&a failure brought about by the loss, to promote the smooth realization of the m&a.