Research On The Transformation Of The Retail Marketing Model Under The Big Data Environment

The retail industry is a commodity that will be sold to the public as a living consumption or for sale to the public.It’s obviously that the retail industry is closely related to people’s lives and it has a direct infection to the consumer.In recent years,with the improvement of people’s income level and the development of science and technology,people have ability to satisfy their demands and they have strong desire to satisft their own demands which meets one person’s demand.It leads the change of enterprise’s marketing environment.Moreover,as China’s economic growth is slowing down, the country puts forward to expand domestic demand and promote the policy of consumption growth.As the main industry of stimulating domestic demand,the retail industry has been the key point of economic development.So the government formulate a lot of policies to promote the development of retail industry.But it seems that the retail industry still can not show its energy with those policies.It has exposed a lot of problem in marketing model of retail industry.In this kind of environment, retail enterprises are facing a great challenge, but it also contains a huge opportunity.If the retail industry can transition from traditional marketing model to the model that can suit for marketing enviroment,it would bring substantial economic benefits and market share.Human beings has been a great development in the storage of hardware and the software technology of data processing with the develpoment of technology.It also provide the probability that the big data can be used in the enterprise,meanwhile,the enterprise can find the variety that the big data can bring about.The paper argues that the current changes which occurred in the retail marketing environment provide an opportunity to use big data.The paper analyzes the changes of marketing environment and the existing problems of the traditional retail marketing model.The paper argues that the retail industry can achieve the transformation of marketing model,which can be adjust to the changes of the marketing environment.And it’s good for retail industry promote the marketing effective and reduce the marketing costs.As a result the retail enterprise can achieve the more interests than before.