Apparel Industry Of Online Retail Marketing Strategies

Clothing can be a barometer of China's consumer goods industry, relying on the support of the Chinese government and a lot of people in need of clothing in various consumer products survive the trend. In the global economy under the pressure of the first half of 2009, negative growth of garment exports. While minimizing the consumption of domestic consumers, leading to the traditional shopping malls and stores are showing sales slump. In this kind of "internal and extemal problems", how to expand new channels for clothing sales in China has become the industry's urgent need. In the traditional marketing means stuck in the environment, the concept of e-commerce is entering everyone's attention.In this paper, the apparel industry in China online retail market for the study, mainly in industry analysis, desk studies and data observation this kind of research methods, combined with relevant literature and industry research reports, and corporate annual reports, quarterly reports and the views of senior industry professionals, and collected a lot of authority Organizations and industry published data, third-party authority monitoring industry data, industry public information and relevant economic data, to sort through these data, apply some analysis methods to research these data, as classification, statistics, comparison, charts and so on. summed up development strategy in online retail market for the apparel industry.Take company A for example to research, the research is the domestic various online retail model on pros and cons,and to evaluate typical online retails. with A's status,choose right model online enter online retail for A company.Company A lack experience in network marketing, Paper user a variety of Taobao data-cube data, from clothing online transaction value,the proportion of male and female buyers,turnover time, the age distribution of the buyers, the purchase frequency of buyers, brand share, the area of buyers and other indicators of buyers,to analyse the apparel market in online retail. Let A company to grasp the latest trends in online marketing. different consumers apply to different marketing strategies.Finally paper summarize these practical issue in apparel online retail marketing, paper express some point of views in the next research of apparel retail.