Research On The Development Strategy Of Xinjiang Western Animal Husbandry Co.,Ltd

This article main research xinjiang western animal husbandry Co.,Ltd when animal husbandry in our country is to standardize the development of modernization, scale, how to seize the golden opportunity of development brought by the external environment, formulate the development strategy of the company, which under the guidance of development strategy, using their own advantages, to overcome the deficiencies, foster strengths and circumvent weaknesses, make the enterprise fast development, the company into a first-class industry, with a range of international competitiveness of agricultural industrialization leading enterprises.Xinjiang western animal husbandry Co.,Ltd in the farm plant, forage and fodder, production management, a relatively complete industrial chain, listed companies, scientific research and technology has a certain advantage, but also faces the factors including relatively small in scale, capital shortage, single product variety, market competitiveness is not strong, the backward of human resource management can not adapt to the rapid development, enterprises do not pay enough attention to marketing,and so on. So how to give full play to their advantage, to improve the company’s core competitiveness, in the increasingly severe, the competition of the climax of animal products(dairy products) a competitive position in the market, is the major problems of their development.Based on enterprise development strategy theory and domestic and foreign agricultural(animal husbandry) strategic management overview summarizes, the research status on the basis of the use of investigation and research, combining qualitative analysis with quantitative analysis, empirical research combined with normative research and comparative research methods, such as the development of xinjiang western animal husbandry Co.,Ltd facing the macro environment, industry environment and internal conditions of model are analyzed. In the actual development on the basis of detailed research,we find out the company development in the face of opportunities and challenges, advantages and disadvantages, choice the development strategy pattern with SWOT analysis method. This artical argues that xinjiang western animal husbandry Co.,Ltd should choice the growth development strategy, further strengthen breeding base construction, widening dairy, beef and mutton production and processing capacity, focus on dairy products pasteurized milk, yogurt, infant formula milk powder production. Exploiting central Asia, Europe and other international markets, to make high quality cattle, sheep and infant formula milk powder in xinjiang go abroad, go global. In this artical, at the same time the development of xinjiang western animal husbandry Co.,Ltd, and from the breeding base construction, enterprise culture construction and human resources, brand building, market development, correctly handle the relationship between government and market and so on six aspects of the development of specific safeguard measures are put forward.The study based on the development strategy of xinjiang western animal husbandry Co.,Ltd, careful analysis of animal husbandry industry in our country especially dairy enterprises in the current frequent food safety incidents, country and the people for food safety and quality requirements more and more high, foreign capital and low price "foreign milk powder" on the domestic dairy industry under the background of the huge impact, how to overcome difficulties and seize the opportunity, to develop by development strategies, enhance market competitiveness, and realize the rapid development in the competition. It can provide the beneficial reference which promoted rapid development of the animal husbandry(dairy industry).