Research On Quanzhou Enterprises Export Competitiveness And Its Promotion Strategy

Export competitiveness means that in the same period, one or more commodities, have the ability to service a relatively high market share in the international market. The private economic of Quanzhou area is full of activity. In 2014, foreign trade import and export growth of 5.9% year-on-year in Quanzhou. The growth rate of the total import and export of foreign trade is higher than the average level in Fujian province, so as the export of foreign trade. However, exports are in Fujian province Quanzhou region share only in Xiamen, Fuzhou, ranked third.Quanzhou export trade show three characteristics. First of all, in the way of trade, mainly to general trade. Second, the small and medium-sized enterprises in Quanzhou developed, the main export commodities such as shoes clothes, textile, stone, plumbing is given priority to. While the export of mechanical and electrical products and high-tech products only account for a small portion of the total amount of exports. Finally, Quanzhou export market distribution is relatively uniform, but mostly is given priority to with the Asian market, an average of 45%.The main factors of restricting Quanzhou export trade have three points. First, the elements of the rising cost of increased the enterprise the management cost, including the labor cost, cost of capital, currency movements, environmental protection, etc.; Second, off shoring industry and orders situation, a lot of orders are also beginning to Association of Southeast Asian Nations region transfer; Third, export product technology content is low, mainly depends on some of the labor-intensive products, such as textiles, shoes, clothing and other products, and high technical content of mechanical and electrical products and high-tech products export proportion is low; Fourth, the degree of intensive industrial exports is low.To evaluate the Quanzhou export competitiveness level, this paper mainly using the trade competitiveness index(TC index), Hector fender- Hector seaman index(HHI index), revealed comparative advantage index(RCA index), the quality competitiveness index(QCI index) to measure of the export competitiveness of the state-owned enterprises in Quanzhou. The analysis results show that the overall trade competitiveness of Quanzhou city is higher, with unique trade competitiveness development situation; Quanzhou city mechanical and electrical products and high-tech products in the international market competitiveness is weak; Quanzhou export market concentration increased, which will increase the risk of the export of Quanzhou city to a certain degree.Quanzhou overall trade competitiveness is higher, but exports mainly depends on the past has formed extensive pattern of economic development, the export of high-tech products proportion is low, export structure still needs to be optimized. In order to get strong export competitiveness, the paper puts forward five Suggestions to Quanzhou export competitiveness: first, actively into the Marine silk road construction in the 21 st century; Second, to speed up the optimization and upgrading of industrial structure, actively integrated into the Internet economy, the development of "+" Internet and high-end textile clothing shoes industry development model; Third, promote cooperation in industry cluster effect, make full use of the leading enterprises in the lead; Fourth, improve the quality of the enterprise itself, set up the consciousness of quality management, improve product quality, optimizing the organizational structure, establish an effective management system, increase investment in scientific research, promote independent innovation ability.