Research On The Countermeasures For Improving The Export Competitiveness Of LTFZ's Textile Products

In recent years,since the international standard does not set the threshold for the quota of textiles,it has greatly increased the depth of China's textile industry in the international division of labor and broadened its breadth.Therefore,China's textile industry has not only made new breakthroughs in the number of exports,but has gradually upgraded its international status and occupied more international market share.In addition,based on the integration of the world economy and the “One Belt,One Road”,the export competitiveness of China's textile industry has been improved.However,due to the constant changes in the political and economic environment at home and abroad,as well as the threats and shocks from the companies themselves and their competitors,the export competitiveness of textile products of domestic enterprises has shown a weak trend.In view of this,this article will use LTFZ's textile products as an example to study how to improve export competitiveness.Based on the analysis of the export status of LTFZ textile products and the SWOT analysis of its export competitiveness,this paper uses Eviews software to construct a linear regression measurement model,and selects the influencing factors from various angles.In this way,we analyze the influence degree of various factors of LTFZ's textile product export competitiveness,and propose countermeasures that can enhance the export competitiveness of the company's textile products.Through the measurement analysis and inspection,the following conclusions can be drawn: First,the cost of raw materials has a very important influence on the export competitiveness of LTFZ textile products.The empirical analysis shows that the higher raw material cost will be the export competitiveness of LTFZ textile products.Secondly,the scientific research input has a positive correlation with the export competitiveness of LTFZ textile products,and the impact is more significant.Third,the labor cost(in this paper,replace with the total annual salary of employees)is related to the export competitiveness of LTFZ textile products.There is a negative correlation,but compared with other factors,the impact is not particularly large.Whether in multiple linear regression comprehensive testing or linear regression analysis of negative correlation factors,the P value is greater than 0.05,and finally eliminate this factor;Fourth,the quality of labor(Labor productivity)As an important factor affecting the export competitiveness of LTFZ's textile products,the empirical analysis shows that it has a positive correlation with the export competitivenessof LTFZ textile products.Fifth,the number of competition in the same industry is also a major factor.At the same time,the multivariate linear regression comprehensive estimation results are in complete agreement with the expected linear regression analysis of positive and negative correlation factors.Based on the above analysis,this paper believes that if we want to improve the export competitiveness of LTFZ textile products,we should strive to reduce the cost of raw materials,increase the contribution rate of products and technology;increase investment in scientific research,enhance the level of independent innovation;improve the quality of labor,and strengthen talent training;change the passive situation and meet the challenge test;shape the brand effect and take the road of differentiated competition.