Research On Development Of The D&o Insurance Of Pang An Property&casualty Insurance Company Of China

D&O Insurance is insurance of directors and senior staff, is the most important sub categories of professional liability insurance in economic development.The mechanism and basic theory is similar with the general professional liability insurance. However, with the change of economic environment and the legal system, it has developed own unique connotation. The first D&O Insurance contract of China is signed between Ping An Property & Casualty Insurance Co., Ltd and China Vanke Co. Plc. in 2002. For more than a decade, the market is getting more and more mature with develop. However, subject to the multiple influences and constraints of external environment, its popularity and effect is difficult to match the development of our financial market.Ping An Property & Casualty Insurance Co. Ltd. has a business philosophy of innovation. The spirit of innovation and enterprising makes it maintain a high enthusiasm in the development of D&O insurance. As a result, it has been being the most potential, willing and likely one to have some achievement in the field of D&O insurance among Chinese insurance company. Therefore, from the angle of the management of company, the paper hope to put forward feasible ideas and measures based on industry environment for Ping An Property & Casualty Insurance Co., Ltd in the development of D&O Insurance.First of all, the article integrated academic and practical perspectives, makes a systematic study from D&O insurance’s concept, characteristics and operation flow. Secondly, the author revealed the development status and problems of D&O insurance of Ping An Property & Casualty Insurance Co., Ltd from the aspect of strategy, marketing, market perception, figured out the developing environment of the D&O insurance of Ping An Property & Casualty Insurance Co., Ltd. Finally, by combining the strengths and weaknesses of Ping An Property & Casualty Insurance Co. Ltd, the author proposed the ideas and measures of developing D&O insurance that: In macro thought, they should advocate the necessity of legislative improvement, combining their own situation with the external environment, developing a three-step strategy. In concrete measures, the Ping An Property & Casualty Insurance Co. Ltd. should enhance the D&O insurance business through human resource, product, marketing, risk control.etc measures, in order to expand new opportunity in non-auto insurance business flied.