The Ananlysis Of The Factors To Influence Successful Borrowing In P2P Netwoek Lending

Peer-to-Peer Lending(P2P) is a new way of internet lending. It is based on the internet platform as the carrier, and through the network community in the mutual communication between borrowers and investors to complete lending. With the rapid development of P2 P lending, it’s convenient and fast transaction model has gradually been accepted by the young people. But we found that the lending success rate of P2 P lending platform has plenty of scope to push that further. From related research results in P2 P lending, most of the scholars will be regard theoretical research as the research target. With the development and progress of the P2 P lending, the number of empirical research about P2 P lending has increased. But relatively few papers focus on P2 P lending successful factors and most of the scholars focus on the factors of the financial situation, social capital. Few take the factors of borrowers personal related information and borrowing decision variables into influencing factors included in the study.In this paper, we take the historical public data issued by Renrendai as research subject and select the 44,671 completed the transaction data as a sample to do empirical analysis about the impact of lending successful factors in P2 P lending. We find that some factors have the direct influence in P2 P lending successful case. From the point of view of borrowers personal information related factors, we found that the borrower’s demographic characteristics, financial status, historical lending and credit rating have the direct influence for the successful lending. The financial and credit rating have significant influence. From the point of view of borrowing decision variables, loan amount, the initial interest rate and repayment period will have an impact on the successful lending. We find that some factors have the indirect influence in P2 P lending successful case. The personal information of borrower can influence the successful lending through borrowing decision variables(initial interest rate, the loan amount and repayment period).By research the impact generated by each factor on the success of the loan, we can provide constructive advice and loans for the development of China’s P2 P lending platform and make recommendations and improvements for borrowers and investors. So as to effectively promote the healthy development of P2 P network lending platform, improve the success rate of P2 P lending, accelerate consummate the Internet financing model.